The beeline History
We've come a long way - Scroll through our timeline to see how it all began and learn more about the biggest milestones in our past.
Ulrich Beckmann establishes the company beeline Accessoires Vertriebs GmbH as a classic wholesale business.
beeline develops the concessions concept. The first department stores, chemists and fashion outlets offer jewellery from beeline.
The birth of the SIX brand. The first SIX collections are presented by our concession partners.
SIX launches its own retail stores. Three SIX stores will be opened in Cologne alone this year.
SIX expands into other European countries: We open stores in the Netherlands, Belgium, Austria and Switzerland.
The first I AM store celebrates its opening in Berlin. With an independent store concept, we are positioning another strong brand alongside SIX.
We launch the first SIX MAN collection and tap into new target groups.
beeline is now active in 53 countries. We deliver approx. 100 million individual parts per year.
We launch in the USA with a new partner on approx. 900 sales floors. We implement 3,000 POS at a concessions partner in just three months. beeline builds up its e-commerce business in Germany.
The pilot phase will start with the sale of our premium fashion jewellery brand TOSH in Douglas - on-site and online.
In the USA, we set up 3,000 POS in just three months with one of our franchise partners.
The official TOSH roll-out starts at Douglas Germany.
With the franchise business, we are successfully pushing our expansion. In 34 countries, our franchisees operate 106 stores.
beeline founder and managing director Ulrich Beckmann and his brother Frank Beckmann pass the reins of management to Hinrich Tode, Chief Executive Officer (CEO) and Marc Olivier Oeuvrard, Chief Sales Officer (CSO).
We celebrate 30 years of beeline.